Unlocking a New Market: Turning Customer Insights into a Second Growth Engine

Data Analysis, Product Development

Market Insights Driving Product Innovation

Drawing from my experience in F&B and personal preference for low caffeine options like milk tea, I recognized bubble tea as a cultural staple. I collaborated with the factory to drive product innovation by developing the "Black Tea Concentrate Extract Pack". Users simply tear it open and add water or milk for a quick home brew.

Market Insights Driving Product Innovation

GWP Drives an 18% AOV Increase

Drawing from the insight that 80% of in-store black tea latte purchases were by women, we designed a pink visual identity and a portable cigarette box-style opening. We also introduced a branded makeup bag as a gift with purchase to emphasize lightweight convenience, successfully driving a significant average order value increase of nearly 18%.

Scaling a Second Growth Curve to 20% Revenue Share

To formulate a successful go to market strategy and drive effective cross selling, we created a recipe marked measuring cup. This allowed users to effortlessly prepare drinks like lemon black tea or bubble milk tea at home. Enhanced by a cute IP collaboration for the outer packaging, this product line became a surprise hit, contributing to an impressive 20% of the total revenue.