20x Revenue Growth: Transforming a Factory to a Cafe via Strategic Collaborations

Digital Marketing, E-commerce Strategy

Co-Branding for D2C Evolution

To highlight our factory's ultimate craftsmanship spirit in producing the nation's largest supply of the highest-quality coffee beans, we partnered with Dickies, a brand that shares the same dedication to workwear craftsmanship.

Accumulating Over 100 Million Views of UGC

We excel at identifying creative ideas through cross-industry collaborations and translating them into everyday products that customers purchase. Ranging from store exterior designs and limited-time meals to co-branded merchandise, our partnerships span European sports brands, original Japanese illustration IPs, and a century-old American apparel brand. By consistently generating massive buzz, we have successfully accumulated over 100 million views of UGC.

0→1 Digital Transformation with 1,000% ROAS

I established the Google Business Platform for our physical stores, integrating UberEats delivery and Google Ads to create a seamless customer ordering experience. Simultaneously, I built a brand new official website and membership system from scratch. By implementing optimized product feeds, I consistently maintained a Meta Ads ROAS of over 1,000%, ultimately skyrocketing our first-year revenue by 20 times.