O2O Experience: Doubling Annual Revenue Through a Digital Coffee Subscription
Omnichannel, SEO
Omnichannel Integration and Customer Retention
We conducted a cross-country interview with a Brazilian World Champion Barista to elevate the flavor, and launched the coffee cup voucher feature in the APP after deploying it to the Android and Apple stores within one month.
O2O Expansion and Revenue Doubling
This allowed members to purchase online and redeem them at national stores, breaking geographical restrictions and increasing liquidity, leading to a doubling of repeat customer revenue year after year.
Content Marketing and SEO
Simultaneously, we wrote SEO knowledge articles about pour-over coffee and coffee beans, researching customers' most common questions and drafting articles with "juicy" keywords combined with Technical SEO, which generated over 1,000,000 organic traffic visits and secured a top-three ranking on the first page.
Other projects
20x Revenue Growth: Transforming a Factory to a Cafe via Strategic Collaborations
Digital Marketing, E-commerce Strategy
Unlocking a New Market: Turning Customer Insights into a Second Growth Engine
Data Analysis, Product Development
AI Collaboration: Building a Cross-Cultural Card Game from Design to Deployment
Vibe-coding, UI/UX Design